Donna Kelce talks NFL's new viewership due to Taylor Swift's presence: 'I'm sure they're extremely happy'

Donna Kelce, the mother of Travis and Jason Kelce, talks to Fox News Digital about her partnership with Barefoot Wine among other things.

The Taylor Swift Effect on the NFL has been paying dividends for the league, and like it or not, the increased focus on her relationship with Kansas City Chiefs star tight end Travis Kelce is not likely to die down.

Donna Kelce, who has become America’s football mom this year after her boys became the first to play against each other in the Super Bowl, understands why. 

The NFL has been gaining tons of new viewership this season thanks to Swift being present to watch Kelce and the Chiefs, and the numbers do not lie. 

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Taylor Swift and Donna Kelce look on before the game between the Kansas City Chiefs and the Denver Broncos at GEHA Field at Arrowhead Stadium on Oct. 12, 2023 in Kansas City, Missouri. (David Eulitt/Getty Images)

For example, with Swift expected to be in attendance for the Chiefs’ game against the New York Jets earlier this season, NBC Sports said that 27 million viewers tuned in to the "Sunday Night Football" game, which was the most-watched Sunday TV show since the Super Bowl earlier this year. 

While "Mama Kelce" obviously cannot comment on how the NFL feels directly, she has a good inkling that Swift’s presence boosting viewership among a demographic that might not have been there before is making everyone happy. 

"I would imagine that they would be thrilled with any new viewership," she told Fox News Digital while highlighting her partnership with Barefoot Wines, the official wine sponsor of the NFL. "I mean, how could you not be? Football is essentially easy to get involved with and enjoy, and it’s exciting. The