Pakistan cricket is on the ropes yet again, and this time, even attracting sponsors for the men's national team could become a challenge for the powers that be after the abysmal outing in the Champions Trophy. Traditional rivals India thrashed Pakistan by six wickets in their match in Dubai on Sunday, pushing the tournament hosts on the brink of elimination. One day before India delivered a knockout blow to the team, the Pakistan Cricket Board (PCB) officials were brimming with confidence following a fantastic turnout at the Gaddafi Stadium for the Australia-England match. "It was an uplifting experience to see people respond and enjoy a match not involving Pakistan," a board official said.
"But now, the challenge is to ensure the crowds keep on coming for the remaining matches in Pakistan, because we are hosting such a big event after 29 years," he conceded.
The eight-team Champions Trophy is the first ICC event in Pakistan since the 1996 World Cup and there were expectations that the home team would have a good outing.
A New Zealand victory on Monday means both Bangladesh and Pakistan are out of the tournament.
A reliable source close to the board's commercial wing said that financially the PCB will not take a big hit even if Pakistan does not feature in the semi-finals as only the gate receipts and other avenues of ground income would be affected.
But the brand value of the beleaguered team is set to take a hit.
"We are guaranteed hosting fees, our share of ICC revenues including ticket sales, but there are other issues like people losing interest in the mega event, broadcasters showing half filled stadiums etc. And the biggest worry is despite the craze for cricket here, it may not be easy to sell Pakistan cricket as
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