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Denmark's 'protest' World Cup kits provoke reaction from Qatar's Supreme Committee

Hummel made a powerful statement on Wednesday when they explained the message behind Denmark’s official kits for the 2022 FIFA World Cup in Qatar.

The iconic manufacturers revealed the jerseys to the world earlier in September with the Danes set to wear a trio of subtle designs featuring an all-red home kit, all-white away kit and all-black third kit at the tournament in November and December.

However, Hummel have now revealed that they made the conscious decision to tone down the kit designs as “a protest against Qatar and its human rights record.”

They explained across social media posts that the branding on the strips, such as their classic chevrons, weren’t as prominent as usual in order for them to dial down their visibility at the tournament.

The Danish sportswear brand explained: “With the Danish national team’s new jerseys, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record.

A post shared by hummel Sport (@hummelsport)

“That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons. We don’t wish to be visible during a tournament that has cost thousands of people their lives.

“We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation.

“We believe that sport should bring people together. And when it doesn’t, we want to make a statement.”

The decision for Qatar to host the upcoming tournament has been criticised in many circles, leading to some suggestions amongst fans, ex-players and pundits that it should be boycotted altogether.

As such, it’s not surprising to see that

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