World Cup 2022: Denmark to protest host nation with 'toned-down' jerseys

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The Danish men's national soccer team will wear "toned-down" jerseys at the 2022 World Cup in protest of Qatar’s human rights record, including a black alternate jersey that represents "the (color) of mourning."  

Hummel, a Danish sportswear brand and longtime kit manufacturer for the Danish national team, released this year’s look on Instagram Wednesday with a message about the design in relation to the host nation, which has been fiercely criticized in the past decade for its treatment of migrant workers.

Flags (L to R) of Costa Rica, Wales, the United States, Morocco and Poland, nations that qualified for the 2022 World Cup in the Qatari capital Doha during a flag-raising ceremony of the last remaining countries to qualify June 16, 2022.  (Mustafa Abumunes/AFP via Getty Images)

"With the Danish national team’s new jerseys, we wanted to send a dual message. 

"They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record," the post stated. 

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"That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons. We don’t wish to be visible during a tournament that has cost thousands of people their lives," the post continued. 

"We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation. We believe that sport should bring people together. And when it doesn’t, we want to make a statement."

The Danish Football Association (DBU) has been outspoken about its opposition to Qatar being selected to