Currys' Gen Z-inspired ad leaves shoppers in stitches and begging for employee to get pay rise

Customers at Currys couldn't help but laugh after the electronics giant let a Gen-Z employee script their latest advert.

The resulting work features an older staff member discussing the store's latest deals using some unmistakable jargon. The ad, which begins outside a Currys store, sees him assuring customers they can expect a "brat summer" at the retail giant, describing their offerings as "hitting different AF".

According to Urban Dictionary, 'brat summer' translates to an "an unapologetic party or messy girl aesthetic for the summer" and is inspired by Charli XCX's latest album, Brat. Meanwhile 'hitting different' is "to listen or experience something that conveys a different emotion or feeling than previously experienced."

The employee moves on, introducing a microwave offer by exclaiming it "ate and left no crumbs." This is a phrase used by youths to mean something has been done well. He then converses with another coworker busily vacuuming, calling their effort "very understated, very subtle, very mindful, very demure".

This term is from a social media trend and refers to being 'cutesy and clean'. Continuing his stroll through the store, he stops by an air fryer, crowning it "the GOAT" and guaranteeing it will have everyone exclaiming in admiration, "slay queen, she cooked."

GOAT stands for 'greatest of all time', whilst 'slay queen' is often used to compliment someone's appearance. The video, which has amassed over 1.9 million views in just a few days, prompted one TikTok user to call it the "best marketing ever", with others calling for a pay rise for the staff member involved.

One user remarked: "I didn't know curry's was chill like that." Another quipped: "Ok, but he actually sold that air fryer to me." A