Cricket SA responds to Pink Day ODI article

I refer to an article authored by amaBhungane journalist, Njabulo Ngidi, which was published by News24 Sport on Thursday, 28 September 2023 tiled, “The many ‘grey areas’ of Cricket South Africa’s Pink Day”.

In this article, one of South Africa's most high profile and respected charitable events, the Pink ODI, has come under scrutiny.

The investigation seems to be directed at exposing financial mismanagement within Cricket South Africa (CSA) and the Central Gauteng Lions (CGL). However, the conclusion, begrudgingly conceded by the journalist himself, was that no such misappropriation existed.

The Pink ODI is more than just a game; it is a symbol of hope, awareness, and a collective fight against breast cancer. To attempt to mar its reputation based on flimsy and unsubstantiated assumptions is not just unfair and damaging to the organisers, but to the beneficiaries and supporters who have seen the tangible impact of this initiative.

A close scrutiny of the article reveals a strategy driven by sensationalism rather than seeking the truth. The author is quick to point out the disparities in amounts raised and donated, but neglects to acknowledge the essential costs that go into organising and promoting such a massive event.

The argument that the Pink ODI is overselling its contribution due to the division of funds between match day operations, marketing and direct donations misses the broader picture.

Without the necessary promotional activities, the event wouldn’t garner the attention, participation, or donations it currently enjoys. In essence, marketing is a means to an end, a vehicle that drives greater awareness and support for the cause.

Moreover, the article seems to have ignored the standard practices of fundraising