Cricket legend Yuvraj Singh joins Dunes T20 League as ambassador

RIYADH: South Asian Network Limited has announced a strategic partnership with Unique Sports Group and Prolithic Talent Agency, the sports management and investment company mentored by cricket legend Yuvraj Singh, to launch the Dunes T20 League in Saudi Arabia in October 2026.

The partnership follows SAN Ltd being awarded the rights by the Saudi Arabian Cricket Federation in October 2025 to establish and operate the Kingdom’s first professional T20 cricket competition.

The six-team league will run from the second week of October 2026 and represents a significant step in the development of cricket in the Kingdom of Saudi Arabia. The Dunes T20 League aims to accelerate the growth of the sport in the region, provide opportunities for emerging and established local players, and deliver a world-class sporting and entertainment product to global audiences, with legends of the game expected to be involved.

The partnership combines SAN Ltd’s commercial and operational expertise with Unique Sports Group’s international sports and talent management experience and Prolithic Talent Agency’s work in athlete representation, brand development and sports investment.

With former India star Singh joining as league ambassador, the Dunes T20 League will benefit from his experience at the highest level of international cricket and his global fan following.

“Really looking forward to joining the Dunes T20 League as league ambassador at such an exciting time for cricket in Saudi Arabia,” Singh said. “This league has the vision and ambition to grow the game in a new market, create opportunities for local emerging players, and bring fans a truly authentic cricket experience.

“What makes it even more exciting is the opportunity to see