cinch TERMINATE SPFL sponsorship deal two years early after Rangers battles

Cinch have scrapped their SPFL sponsorship deal two years early after exercising a clause in the contract signed in 2021, leaving the league body searching for a new main sponsor.

The used car market place agreed the biggest ever partnership with the league body for five years but Hampden chiefs announced in a statement that they have opted to get out of the agreement early, ending it at the end of the season. The deal was hugely controversial as Rangers refused to display the car dealers branding as they claimed it conflicted with a commercial agreement they already had in place with former Ibrox chairman Douglas Park’s firm, Park’s of Hamilton.

That led to the deal being renegotiated last year with Rangers not having to take part. And in a statement the SPFL have now said: “The Scottish Professional Football League (SPFL) has announced that cinch has exercised its right to conclude its title sponsorship deal at the end of the current season. The SPFL and cinch signed a five-year contract in 2021, which gave cinch the option to exit after three seasons. The deal played its part in helping the SPFL deliver record-breaking revenues back to its 42 clubs in the last 12 months.:

SPFL chief executive Neil Doncaster said: “cinch has been an excellent sponsor for the SPFL and has been clear on the significant boost to its brand awareness from our partnership. We will, of course, ensure that cinch continues to enjoy the many benefits of its sponsorship of the cinch SPFL for the rest of what promises to be a hugely exciting league campaign.

“The passion, drama and excitement of the SPFL has played a leading role in driving cinch’s considerable brand growth in Scotland and across the rest of the UK. Working closely with Scottish