Chiefs owner Clark Hunt credits Taylor Swift for fanbase transformation: 'It’s been a whirlwind'

Johnny Manziel commended Travis Kelce for being a 'special person' who stays locked in on the field despite off-the-field ventures, including his 'New Heights' podcast which just featured his girlfriend, Taylor Swift.

Kansas City Chiefs owner Clark Hunt has many things to celebrate these days. 

In addition to building one of the most successful dynasties in NFL history, Hunt has witnessed an unprecedented growth in the Chiefs’ fanbase, thanks to Travis Kelce’s relationship with international pop star Taylor Swift. 

Kansas City Chiefs chairman and chief executive officer Clark Hunt looks on before a 2025 AFC divisional round game against the Houston Texans at GEHA Field at Arrowhead Stadium on Jan. 18, 2025. (Jay Biggerstaff/ Imagn Images)

During an appearance on "The Pat McAfee Show" on Friday, the Chiefs’ CEO and chairman gave the relationship his stamp of approval, adding that Kansas City has seen more female fans over the last two seasons than arguably any other NFL team. 

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"It’s been a whirlwind, I would say, for the organization over the last two years since Taylor literally stepped into our lives. She’s done an amazing job, unintentionally, of increasing our female fanbase," Clark said. 

"We used to be about a 50-50 ratio, male-to-female fanbase, and now 57 percent of our fans are female, which I think is probably the highest in the National Football League. So there’s absolutely been a Taylor Swift effect."

A fan holds a sign that says "Go Mr. Swift" in reference to Travis Kelce and Taylor Swift dating before an NFL game between the Baltimore Ravens and Kansas City Chiefs on September 5, 2024, at GEHA Field at Arrowhead Stadium in Kansas City, MO.  (Scott