Chelsea group make thousands every week selling the one thing most football supporters hate

Chelsea fans Bob Holliday and Paul Eve have been selling half-and-half scarves together outside Stamford Bridge for nearly ten years, though their niche trade is often frowned upon. Their co-owned stand has a plumb spot on the corner of Fulham Broadway station, impossible to miss when walking to Stamford Bridge.

Speaking to MyLondon, Bob, who he believes it might have been him that created the infamous half-and-half trend, said he got the idea in November of 1994. He’d travelled to watch the Blues in the Cup Winners' Cup against Austria Vienna and, while there was little to remember about the 1-1 draw, on the way to the stadium something caught his eye: a scarf with Chelsea colours on one side and Austria Vienna’s on the other.

Bob had never seen one in the UK, which made him think, could there be a market for similar items in London? So, according to MyLondon, he decided to give it a go. When he told his supplier what he wanted they thought he was mad. He was asked: “Do you really think anyone is going to buy them?”

Most football supporters hate them but these Chelsea fans can make £7,500 in 3 hours selling half-and-half scarves outside Stamford Bridge

So, why have half-and-half scarves become such a staple of the product line of unofficial vendors outside London’s many football grounds? MyLondon find out why...

The matchday versions took off about 15 years ago, Bob explained to MyLondon, and have been growing in popularity ever since. They might be frowned upon by hardcore fans, but sales among children and tourists see scarves fly off the shelves. Prices for the bigger events are higher and takings can be as high as £7,500 for items that don’t cost much to produce.

“At the Real Madrid Champions League game we sold