Chelsea FC announce MSport as official betting partner in Africa

English Premier League outfit, Chelsea, have announced MSport as its official betting partner in Africa.

According to the partners, the signing of this exclusive regional partnership marks a significant milestone for both MSport and Chelsea FC.

Speaking on the partnership, Chelsea’s Chief Revenue Officer, Casper Stylsvig, emphasised that the new alliance highlighted the visions of partners, focusing on excellence, innovation, and connecting with a passionate fan base.

He stressed that the new partnership would leverage Chelsea’s strong African ties to create unique opportunities for fan engagement, saying that by utilising MSport’s state-of-the-art betting platform, fans would enjoy an enhanced experience that brings them closer to the action.

Stylsvig said: “We’re delighted to partner with MSport in their commitment to delivering exceptional experiences and driving innovation. Africa continues to be an important region to the Club, underpinned by our large following of committed and passionate fans.

“This partnership underscores our shared ambition to expand our legacy in the African region and provide fans with an engaging and immersive experience.”

Commenting on the partnership, MSport’s Sportsbook Director, Adrian Cheka, expressed his enthusiasm, stating that the company is thrilled to announce this new partnership with Chelsea FC.

He said this collaboration goes beyond just business as it is about celebrating and strengthening the natural bond between two winning entities.

Cheka explained that Chelsea FC has a rich history with African players and fans, adding that together both companies aim to push boundaries and set new standards of excellence in the African market.

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