Cavinder twins, who earn millions in NIL, say social media influencing is ‘very hard’ and ‘super overwhelming’

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When Haley Cavinder isn't leading the Miami women's basketball team in scoring, she and her twin sister Hanna, also on the squad, are breaking the bank with their name, image and likeness deals.

The sisters double as social media influencers when they're not on the court, and their popularity has netted them seven figures in NIL deals. They also have a deal with WWE.

However, the influencing world has become "very hard" and "super overwhelming" for them, according to Haley.

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Haley Cavinder, left, and Hanna Cavinder announce endorsements with Boost Mobile via Icon Source July 1, 2021, in New York City. (John Lamparski/Getty Images)

"I feel like, in influencing, you get in it, it’s such hard work and being able to stay consistent with social media and all that comes with it. Props to everyone, it’s very hard," Haley told the "BFF's" podcast with Barstool's Dave Portnoy. 

"It’s not no 9-5. … Sometimes, I’m just like social media is a lot and super overwhelming, and I want to have a life outside of it. But also I know that’s where the money is, and I’m going to use that and take advantage of that." 

Haley did say they "don't want to split up" with their brands, and they weren't "100% sure" what they want to do, but they do have other career goals in mind.

Influencing and WWE "could be in the future, but I think it’s more of having passive income," Hanna said. "We’re super into health and fitness. So, we’re trying to create a brand with that. And then we really want to get into real estate.

"Obviously we’re going to use the whole influencing thing. We just don’t want to just create