Cardinals' top pick Jeremiyah Love explains why he plans to never touch his $53M NFL salary

Brian Jones Previews The NFL Draft on Hot Mic

As NFL Commissioner Roger Goodell called the names of prospects last week, lives were instantly changed in more ways than one.

From a financial perspective, it’s a massive payday, especially for those first-rounders. And being smart with the millions of dollars that are guaranteed for those top prospects is preached all around the league.

One of those players is Jeremiyah Love, the Arizona Cardinals’ No. 3 overall pick who will be the highest-paid running back in the NFL before he even takes a snap. He gets a fully guaranteed $53 million over four years with his draft slot, and the Cardinals can exercise a fifth-year option as well.

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Jeremiyah Love of Notre Dame celebrates after being selected as the third overall pick by the Arizona Cardinals during the first round of the 2026 NFL Draft at Acrisure Stadium in Pittsburgh, Pa., on April 23, 2026. (Emilee Chinn/Getty Images)

It’s a common question for prospects to answer: what will be their first purchase after the draft? Love, though, had other things in mind, at least with his NFL game checks he’ll be getting.

"I’m not spending any of my NFL checks," Love said to BRGridiron. "All that money, my financial advisor’s going to take care of all of that. I don’t know about it, it ain’t my job. It’s going to be there making more and more money."

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Instead, Love said he would spend his endorsement money during his career. Even then, he isn’t thinking about a lavish lifestyle for himself.

"First thing I might buy with my marketing money is a house for my parents, car for my dad," he explained.