Cameron Norrie in line for £5m windfall as Andy Murray backs him to push Novak Djokovic to the limit

Cameron Norrie stands to land a £5million Wimbledon windfall as Andy Murray backed him to stretch Novak Djokovic to the limit in Friday's semi-finals.

Norrie, who was born in South Africa to a Scottish father and a Welsh mother before moving to New Zealand when he was three, has been the breakout British hit of this summer's tournament, reaching the last four of a grand slam for the first time.

He is facing a daunting obstacle in the six-time champion Djokovic, who has won his last 37 matches on Centre Court - an unprecedented streak that not even Roger Federer can match.

Yet Murray – himself a veteran of seven Wimbledon semi-finals – pointed back to Emma Raducanu’s shock run to last year’s US Open title for proof that Norrie, 26, can spring a shock in his first grand slam semi-final. 

“We’ve seen some stuff in tennis over the last few years that no one expected, like with Emma,” Murray told the Evening Standard. “Novak had a very tough match against Jannik Sinner [on Tuesday] which I don’t think many were expecting.

“He came through it but it was tight and Cam is right up there with guys like Sinner right now in terms of ranking and results. It’s going to be close.

“But the thing that you can guarantee with Cam is he will give himself the best opportunity to win because he will fight for every single point. He’s one of the best players in the world."

Norrie is already guaranteed £535,000 in All England Club prize money for reaching the last four and brand experts believe he could earn an extra £5m this year as British tennis seek to fill in the hole in the men's game left by Murray. 

Marcel Knobil, founder of Superbrands and the Brand Council consultancy, says Norrie is entering a "momentous" period as he fast becomes