The purple toasted cob of corn shines under the afternoon sun as 25-year-old Allison Zhou lifts it up to show her friends on the opening day of the Calgary Stampede. It's ube-flavoured and covered in white and black sesame seeds. The cost? $15.
"Overpriced, but it's my first Stampede," said Zhou, who moved to the city a few months ago from Toronto. "It's very unique, so I'm down to try it."
At the midpoint of 2025, it's been a tough rodeo for Canada's economy so far, ever since U.S. President Donald Trump returned to the White House in January, sparking a tumultuous trade war with wide-ranging impacts on consumer spending, jobs and travel plans.
For all the talk of a recession, there are few signs of economic hardship as the "Greatest Outdoor Show on Earth," as the Stampede bills itself, kicks off in Calgary — a 10-day long celebration with midway rides, bucking broncos and dozens of concerts.
Colton Denis, 17, bought a SuperPass and plans to attend every single day of the Calgary Stampede.
Does he have a budget? "Heck no. Spend all of it," he joked, while walking to the midway looking for pizza. "10 out of 10. This is going to be awesome."
It's not just teenagers in the mood to splurge.
Doug Coleman, 64, is visiting from the Maritimes to take in the festivities, and he hopes to see singer Shania Twain, this year's parade marshal, who will also be performing.
This week, Coleman is firmly putting aside any thought of fiscal restraint.
"I'll be OK. It's just a tap," said Coleman, motioning how he'll be paying with his credit card. "I'll buy what I want. I deserve it."
There's less talk about being frugal in favour of shelling out cash for a good time.
Some of the menu items on the midway include a $26 bucket of
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