Caitlin Clark's new boss to change her team's brand to be 'like Apple' amid WNBA pros calling its fans racist

Nick Wright addresses the blatant racism overshadowing a historic WNBA season.

Caitlin Clark has brought so much attention and popularity to the Indiana Fever, that the team's new president has big ambitions for its brand. 

The Fever's new president of basketball and business operations, Kelly Krauskopf, said she wants to make the Fever's brand like the tech company Apple, during her introductory press conference on Tuesday. 

"We have a foundational player in Caitlin Clark, and we're going to continue to add to that. But I want this team to be a leader in the country and an enduring brand like Apple. We have a real opportunity here," Krauskopf said. 

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Indiana Fever guards Kelsey Mitchell and Caitlin Clark talk during the playoff game against the Sun, Sept. 25, 2024, in Uncasville, Connecticut. (AP Photo/Jessica Hill)

For Krauskopf, Clark's presence on the team gives the organization a chance to reach a new generation of fans. She plans to be very forward-thinking in terms of who the team will be marketing itself too. She suggested the team will look to move on to focusing on a new demographic, compared to the fans that it appealed to when it won its only WNBA championship in 2012. 

"This is the moment where it takes a generation some time to get to that level," Krauskopf said. "I would tell our players, ‘Look, we’re building this for someone else. We're building this for someone's 10-year-old daughter now,' because that's what you do. We wanted to keep moving it forward, pushing it forward and paying it forward."

"I know what kind of support we have and we have it and that's where I feel empowered and very confident in the direction that we're going because we have that