BWT joins Alpine as title sponsor from 2022

Alpine has announced Austrian water supplier BWT will becomes its title sponsor from 2022 in a new strategic, long-term partnership.

The French outfit was without a title partner last season after it rebranded from Renault to Alpine, but has struck a deal ahead of the new season.

BWT was a previous sponsor of Force India and remained with the team when it changed to Racing Point and then Aston Martin in 2021, with its renowned pink colours incorporated into the livery.

Having parted company with Aston Martin, BWT has now joined forces with Alpine, with the Enstone-based squad becoming BWT Alpine F1 Team.

It also confirmed its metallic blue livery will include BWT’s pink colour as part of its commitment to spreading the water firm’s message regarding sustainability.

“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years,” said Alpine sales and marketing Vice President Cedric Journel.

“Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.

“In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”

BWT’s CMO Lutz Hübner added: “We are proud to become part of BWT Alpine F1 Team as its title partner.

“With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events.

“The joining of forces to increase