Bud Light sponsors NFL Draft as beer brand faces backlash over Dylan Mulvaney partnership

Less than a week after biological male and trans woman Dylan Mulvaney generated controversy for becoming a paid partner for "Bud Light," she now has a paid partnership with Nike that has her modeling its sports bras on social media.

The NFL Draft's main sponsor has been Bud Light, but the spotlight on the beer brand has never been hotter as it has caught flak over its partnership with Dylan Mulvaney.

Mulvaney is a transgender influencer who also scored a deal with Nike.

The Bud Light partnership has garnered tons of publicity toward the beer juggernaut, but it has hurt its pockets – according to Dow Jones Market Data Group, Anheuser-Busch has fallen 5.02% and lost $4.562 billion in market cap.

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The Pick is In logo on the video board during the first round at the 2018 NFL Draft at AT&T Stadium on April 26, 2018 at AT&T Stadium in Arlington Texas. (Rich Graessle/Icon Sportswire via Getty Images)

Anheuser-Busch and the NFL renewed their partnership in 2021, making Bud Light the official beer of the NFL. The deal runs through the 2026-2027 season, according to Sportico.

Country music singer John Rich said he pulled cases of Bud Light from his Nashville bar as part of a boycott.

"The customers decide. Customers are king," Rich said Monday on "Tucker Carlson Tonight." "I own a bar in downtown Nashville. Our No. 1 selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there. But in the past several days, you’re hard-pressed to find anyone ordering one. So, as a business owner, I go, ‘Hey if you aren’t ordering it, we got to put something else in here.’ At the end of the day, that’s capitalism. That’s how it works."

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