British politician, women's rights group calls out sports group after Hooters sponsors boys' youth soccer club

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A British politician and a local women’s rights group are calling on the national sports governing body for football to take action after a youth boys soccer club received a sponsorship deal from Hooters, a popular American restaurant chain. 

Barbara Keeley, a British Labour Party member who serves the Worsley and Eccles South constituency, took to social media on Friday to call out The Football Association after Hooters of Nottingham announced on Facebook that it recently became the "proud" new sponsors of the Burton Joyce Football Club, a boy’s under 10 team. 

A general view of Hooters Bar and Restaurant in Nottingham displaying a welcome sign to Notts County's new director of football Sven Goran Eriksson, in Nottingham, England, on Thursday, July 23, 2009.  (Lewis Stickley/PA Images via Getty Images)

"As [Womanchester] has pointed out, it is completely inappropriate that Hooters Nottingham is sponsoring an under 10s football team," her tweet, which included screenshots of the original Facebook post, read. 

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"[The Football Association] needs to act on this, as part of safeguarding children." 

Barbara Keeley speaks in Old Palace Yard in Westminster, London, on World Suicide Prevention Day.  (David Mirzoeff/PA Images via Getty Images)

Womanchester, a Manchester women’s advocacy group, said the deal was "not appropriate."

"Teaching boys to see girls as their body parts & judge them on their ‘female sex appeal’ does harm to boys & girls & does nothing to help build healthy relationships! It seems crazy that this needs to be said in 2022,"