Boots shoppers ditch Lancome La Vie Est Belle for reduced £50 bottle that’s usually £100

Boots shoppers are snapping up a 'xx' perfume for half price in a Black Friday sale.La Vie Est Belle Iris Absolu by Lancôme would normally cost £100 for a 50ml bottle but has dropped down to £50 in the sale.

La Vie Est Belle Iris Absolu was created by Anne Flipo and Dominique Ropion and launched in 2023. The pair of legendary perfumers have been credited with some of the biggest names in perfume at the minute with Flipo behind YSL Libre and Ropion working on Calvin Klein Euphoria and Thierry Mugler Alien - among hundreds of others.

La Vie Est Belle Iris Absolu opens up fruity with notes of blackcurrant, fig and orange blossom. The heart takes a more floral turn, repeating orange blossom and bringing in a touch of jasmine. The base is simple with iris, patchouli and a gourmand accord to sweeten the whole thing.

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It's brought in an average rating of 4.7 out of 5 from over 3000 reviews on Boots. One shopper said: "In my opinion it has a very strong warm scent, it goes very well with my skin and lasts a long time. You can tell it's high quality! this is my 2nd time buying this perfume! it lasts like a year for me!"

A second penned: "I thought I loved the original La Vie Est Belle… I love this one so much more!!! I started with the original when it first came out and it’s been my go-to. I get stopped and asked what I’m wearing whenever I do, and it just smells so good! This one, blind tested, won over the original when I wore it! Original on one sleeve, this one the other… all said this one was better! I still love my