Blue Bloods, Billion-Dollar Brands, and a Battle for College Football Supremacy

In the immediate aftermath of Jack Sawyer’s stunning scoop and score during the national semifinals of last year’s College Football Playoff, as half the crowd at AT&T Stadium screamed loudly enough to shake the television cameras and the other half stood frozen in disbelief, mouths collectively agape, it was difficult to parse through all the layers of deeper-seated meaning crammed into one unforgettable play.

Jack Sawyer #33 of Ohio State scores a touchdown after recovering a fumble in the fourth quarter against Texas during the Goodyear Cotton Bowl. (Photo by Alex Slitz/Getty Images)

On the surface, Sawyer had single-handedly manufactured the clinching touchdown in an enthralling victory over Texas that propelled Ohio State to the national championship game. His 83-yard fumble return extended the Buckeyes’ lead to double digits with 2:29 remaining at a juncture when the Longhorns were deep in the red zone and threatening to level the score. 

But there was so much more to that sequence, and to that game, that would help contextualize the enormity of such a high-stakes moment between Ohio State and Texas — two programs that are unquestionably among the sport's biggest, richest and most recognizable brands, even though they'd combined to capture just a single national title in the preceding 20 years. 

For the Longhorns to maintain their blue-blood status despite only winning one championship since 1970 — thanks, Vince Young — speaks to how enmeshed Texas really is in the double helix of college football lore. The Buckeyes, meanwhile, could at least claim two national titles in the 21st century going into that January evening, but none since 2014. 

"We've been close," Texas head coach Steve Sarkisian said at SEC Media