Bills' Sean McDermott used 9/11 terrorists to illustrate how team could come together in 2021

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Buffalo Bills head coach Sean McDermott came under fire Thursday when a lengthy series about his coaching tactics and style caught the eyes of the NFL world.

One specific 2021 team meeting appeared in Tyler Dunne’s Go Long Substack. McDermott used a head-scratching analogy during training camp. He was reportedly trying to illustrate how the team could come together following a season in which they had lost in the AFC Championship.

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Damien Harris, #22, head coach Sean McDermott and Josh Allen, #17 of the Buffalo Bills, stand for the national anthem before the game against the New York Giants at Highmark Stadium on October 15, 2023, in Orchard Park, New York. (Lauren Leigh Bacho/Getty Images)

Dunne, citing several sources, relayed what was said in the training camp meeting.

"He told the entire team they needed to come together," Dunne wrote of McDermott. "But then, sources on-hand say, he used a strange model: the terrorists on September 11, 2001. He cited the hijackers as a group of people who were all able to get on the same page to orchestrate attacks to perfection. 

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"One by one, McDermott started asking specific players in the room questions. ‘What tactics do you think they used to come together?’ A young player tried to methodically answer. ‘What do you think their biggest obstacle was?’ A veteran answered, ‘TSA,’ which mercifully lightened the mood."

An unnamed player spoke to Dunne about the meeting.

Sean McDermott, head coach of the Buffalo Bills,