Bill Belichick plugs book as Father’s Day gift idea in response to questions about relationship ‘noise’

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Bill Belichick’s brief tenure as UNC football coach has largely been defined by the NFL legend’s relationship with Jordon Hudson. 

Tuesday was no different when the longtime coach faced more inquiries about his personal life. Only this time, he embraced the line of questioning as a marketing opportunity. 

Speaking to reporters this week, the former New England Patriots head coach faced a pair of questions about the buzz surrounding his personal life during the Tar Heels’ offseason. Belichick was asked specifically what he believed was the "biggest misconception" about his time at Chapel Hill. 

North Carolina football head coach Bill Belichick and his girlfriend Jordon Hudson watch the game between the Tar Heels and the Duke Blue Devils on March 8, 2025, in Chapel Hill, North Carolina. (Jared C. Tilton/Getty Images)

"I don’t know. I’m really focused on doing my job here at Carolina, which is to help our football team, and that’s just to get better every day. You know, to stack those days together – training days, preparation days, days out on the field, and we’ve done that. Our staff’s done a great job of working hard to do that. That’s my big focus."

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"Is there noise out there? We’ve always dealt with that," he continued. "Really, our job is to build the football team and… also build their individual careers. That’s really where we’re at."

Belichick was pressed further when asked if he would have come back to coaching knowing what he does now about the attention or if it’s taken away from the experience. But instead of a brief response that many NFL fans have become familiar with,