Bigo Live brings Esports World Cup 2026 to MENA communities as official content partner

RIYADH: Bigo Live, the global social livestreaming platform, is bringing the Esports World Cup 2026 closer to gaming communities in the Middle East and North Africa region through its role as an official content partner.

With tournament action already underway, fans can access tournament livestreams, interactive viewing experiences, and community-driven engagement through the platform.

Following a spectacular opening ceremony in Paris on July 8, the EWC 2026 is bringing together more than 2,000 players and 200 clubs from over 100 countries, with a prize pool of $75 million. The seven-week competition has already captured global attention.

Gaming and interactive entertainment continue to gain momentum across the MENA region. This growing regional appetite was evident at the Dubai Esports and Games Festival, which welcomed more than 43,000 to its largest edition earlier this summer.

Against this backdrop, Bigo Live’s EWC activation focuses on leading mobile esports titles that resonate strongly with regional players, including Mobile Legends: Bang Bang, Honor of Kings, and PUBG Mobile.

Khaldoun Mahmoud, government relations director for the Middle East and North Africa region at Bigo Technology, said: “We are proud to serve as an official content partner for the Esports World Cup 2026, an event that sets a new standard for competitive gaming.

“Our goal is to make esports viewing a truly interactive and communal experience. By bringing world-class tournament action to Bigo Live, we are empowering regional creators, celebrating the passion of MENA’s gaming communities, and demonstrating our continued commitment to the future of digital entertainment.”

Bigo Live is supporting the tournament with an integrated program