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Beer sales banned around Qatar World Cup stadiums: FIFA

DOHA: In a reversal, FIFA announced on Friday (Nov 18) that no alcoholic beer will be sold to fans around any of the eight World Cup stadiums following "discussions" with hosts Qatar.

The announcement came two days before Sunday's kick-off of the World Cup, the first to be held in a conservative Muslim country with strict controls on alcohol, the consumption of which is banned in public.

A FIFA statement said a decision was made to remove "sales points of beer from Qatar's FIFA World Cup 2022 stadium perimeters".

Alcohol will still be sold at the FIFA Fan Festival, other fan destinations and licensed venues.

It will be available in VIP suites in stadiums and in some hotel and restaurant bars.

The alcohol-free Bud Zero beer will remain available at all stadiums.

"Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans," said FIFA.

"The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”

Beer maker AB InBev owns Budweiser, a major World Cup sponsor with exclusive rights to sell beer at the tournament. 

Budweiser reportedly pays US$75 million every four years to be the tournament's official alcohol sponsor.

It was originally to sell alcoholic beer within the ticketed perimeter surrounding each of the eight stadiums three hours before and one hour after each game.

A source earlier told Reuters that "a larger number of fans are attending from across the Middle East and South Asia, where alcohol doesn’t play such a large role in the culture".

"The thinking was that, for many fans, the presence of alcohol would not

Read more on channelnewsasia.com