Beauty buffs hail 'brilliant' £9 vitamin C serum with 109,000 ratings that 'targets every wrinkle' on sagging eyes, necks and faces

Beauty buffs have been obsessing over a budget-friendly anti-ageing serum that they insist reduces the visibility of any fine line and wrinkle, whether they be on sagging necks, eyes or faces. Those who 'swear by' the product claim that they've noticed a positive difference in the skin 'within a few applications'.

The Organic Vitamin C Serum by the skincare brand, Florence, has been formulated with powerful anti-wrinkle and brightening ingredients that promises to instantly absorb into the skin for rapid results. The 'fantastic' serum is enriched with Vitamin C, E niacinamide, hyaluronic acid, jojoba oil and aloe vera to stimulate collagen production, improving skin from within.

The serum, which comes in a huge bottle that should last ages, typically retails for £12.48, but shoppers can pick it up with a discount of almost 25% for a limited time on Amazon. Today, the Organic Vitamin C Serum is just £9.45.

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The serum, which is suitable for using on the face, neck, and under the eyes has been hailed as 'must-have' in your beauty routine, with some who have tried the product ditching their more expensive tubs and bottles in favour of the vitamin C serum. The brightening face base, which is designed for sensitive skin and suitable for all skin types, even reduces dark undereye circles and reduces redness and puffiness.

On Amazon, the Organic Vitamin C Serum has an average star-rating of 4.3 out of five from over 109,530 reviews. Shoppers love how effective the serum is at reducing the visibility of