Beauty buffs 'ditching makeup' for sagging eye cream said to be 'better than Elemis' for age reversal

Beauty buffs are heaping praise on a two-in-one 'youth activating' cream that is said to 'dramatically' fade the look of fine lines and wrinkles, as well reducing the visibility of dark circles under the eyes, for a fresher, more youthful appearance. The specialist serum which uses 'strong' active ingredients has been well received by fans, with many repurchasing second or third bottles.

The r-Retinoate Day & Night Eye Serum by the celeb-approved brand, Medik8, use the company's exclusive active ingredient, retinyl retinoate, that is proven to be eight times more powerful than standard retinol in delivering age-defying benefits, both day and night.

The innovative formula not only smooths the looks of eye contours, but also visibly improves puffiness and dark circles while remaining gentle on the delicate under eyes. The result? A visibly brighter, smoother and more awakened eye area.

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The r-Retinoate Day & Night Eye Serum comes in at £99 for a 15ml tube. It may seem expensive, but shoppers say 'a lot goes a long way'. Plus, it can be used at both day and night time, which is unusual for retinol products, meaning you don't need to buy separate eye creams for your AM and PM routine.

It is important to mention that retinol-based skincare can increase your skin's sensitivity to sunlight, which is why we highly recommend you incorporate a sunscreen into your daily routine, even if it is overcast outside, if you don't already. The La Roche-Posay Anthelios 400 Invisible Fluid SPF50