BBC Strictly Come Dancing's Giovanni Pernice seen in passionate embrace as he sends message to fans

Giovanni Pernice has been seen in what looked like a passionate embrace - but it was all for show. The Strictly Come Dancing star was sharing a message with fans about one of his ventures away from the ballroom.

Back in October, the professional dancer delighted fans when he finally confirmed the details of a secret project he'd been working on. He had previously teased them about on social media and so took to Instagram to reveal he was releasing his own fragrance for men and women.

"My dream come true is finally here!" Giovanni proudly wrote alongside a promo shot for the fragrance at the time. "VITA is my new fragrance for men and women - an intoxicating scent that captures the sensuality, vitality and energy of Sicily.

READ MORE: BBC Strictly Come Dancing's Lauren Oakley supported by Giovanni Pernice and co-stars over loss of 'biggest fan'

Try MEN Premium now with our amazing New Year offer... just click here to give it a go.

"I have long been passionate about fragrance and the way scent can captivate the emotions and transport us to another place. VITA is the embodiment of my passions, a personal and complex fragrance which slowly seduces as it unfolds on the skin." He added: "I hope you love VITA as much as I do. Go to gpvita.com to find out more. Giovanni [heart emoji]."

Now, Giovanni has shared a new message with his fans and followers about VITA. Taking to Instagram, the 33-year-old shared a snap which showed him in a pool of water, sporting a white open shirt, as he could be seen embracing a woman as they got up close to one another.

Alongside the post he shared: "My aim in launching VITA was to create products to inspire and bring joy to life, and to explore another creative outlet for my passions. My