BaseballSoftballUK CEO hails uniting power of baseball

BaseballSoftballUK CEO John Boyd is living proof of the sport's power to bring people together, and now he wants to show kids across England just how accessible and inclusive America's favourite pastime can be. Boyd was introduced to baseball as a child by his friend Kerry, who lived down the road from him in his home country of South Africa.

Ad However, having been born black during Apartheid, Kerry was not allowed to play with Boyd at their local club. Baseball / SoftballBritain's next baseball star could hail from East London after London Series inspiration2 HOURS AGO After leaving South Africa a year later to escape the system, Boyd was taken to see the Chicago Cubs play while visiting his sister, rekindling his love for the sport.

Baseball is a hidden secret in the UK, followed by enthusiastic night owls and weekend warriors, and played by a small but resolute community and that is something BaseballSoftballUK are looking to change. Hosting six MLB regular season games in the UK, across four years provides a unique opportunity to share the magic of baseball, catapult the sport’s popularity and exponentially increase the number of baseball and softball players throughout the country.

BaseballSoftballUK aims to increase participation by making the sports even more inclusive, improving the overall playing experience, and driving elite performance of the national squads by working with and through National Governing Bodies the British Softball Federation and the British Baseball Federation. And Boyd is passionate about showing the world how welcoming and accessible baseball and softball can be.