Barry Trotz offered free beer for life should he coach Winnipeg Jets

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A Winnipeg brewery says it will give Barry Trotz free beer for life if he returns to his native province to coach the Jets.

Little Brown Jug Brewing Company and a local sports talk show launched the campaign Monday, several months into the NHL club’s coaching search. Trotz became available a month ago when he was fired by the New York Islanders.

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FILE - New York Islanders head coach Barry Trotz, top, looks on in the third period of an NHL hockey game against the Minnesota Wild, Jan. 30, 2022, in Elmont, N.Y. (AP Photo/Adam Hunger, File)

The idea sprung from a conversation between Little Brown Jug founder Kevin Selch and office administrator and liaison James Hofer in their taproom late last week.

"Just thought it would be a little fun initiative," Hofer said. "We thought people would get a kick out of it and who knows, maybe it might get the coach here."

Trotz, 59, is from Dauphin, Manitoba, about a 3 1/2-hour drive from Winnipeg. Andrew "Hustler" Paterson from Winnipeg Sports Talk said in a video message to Trotz posted on Twitter, "We need you back in your home province of Manitoba to help turn our team around."

The Jets missed the playoffs this season after coach Paul Maurice resigned abruptly in December and assistant Dave Lowry was given the job in the interim. Winnipeg is one of several teams with an opening, along with Vegas, Philadelphia, Chicago, Detroit and Boston, which fired Bruce Cassidy last week.

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Trotz, who coached the Washington Capitals to the Stanley Cup in 2018 and