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Barcelona to wear Drake logo for El Clasico vs. Real Madrid

Barcelona will wear the logo of Canadian rapper and singer Drake on the front of their jerseys in Sunday's LaLiga El Clasico at Real Madrid to celebrate the fact he is the first artist to get to 50 billion Spotify streams.

— Stream Real Madrid vs. Barcelona live on ESPN+ (Sunday, 10:15 a.m. ET, U.S. only) — Get ready for El Clasico with classic games, analysis on ESPN+

The club welcomed Spotify as their principle sponsor in March and have been promoting a number of artists since then via advertising boards inside Camp Nou, though Drake is the first to make it onto the actual shirt itself.

A post shared by champagnepapi (@champagnepapi)

Once famed for their ideological aversion to shirt sponsors, Barca will now wear Drake's logo on the front of their jerseys for a limited time — which, while celebrating the hip-hop star's streaming achievements, also gives the Catalan giants an odd whiff of the Sheffield Wednesday's old crest.

Crest Love: #7 — The Owls, Sheffield Wednesday http://t.co/BMw0mGLOHr pic.twitter.com/EFlxj0MPUv

Drake's owl symbol will appear on the biggest stage in Spanish football, with Barcelona confirming that the limited-edition shirts will be worn for the first time against Real Madrid at the Bernabeu in El Clasico on Sunday.

«This doesn't feel real but it is,» the 35-year-old wrote on Instagram.

Drake has publicly sported Barca colours before when a photo of him wearing the shirt was shared on his social media accounts last summer. Indeed, the image caused Dutch winger Memphis Depay — himself a budding hip-hop artiste — to suffer a minor meltdown in the sheer excitement of it all.

Hold up… <a href=«https://twitter.com/FCBarcelona?ref_src=» https:>@FCBarcelona

Did we just signed <a

Read more on espn.com