Bally Sports' parent company, FanDuel partner for regional sports networks rebrand

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Diamond Sports Group, the parent company of several regional sports networks, has closed a partnership deal with American sportsbook FanDuel.

On Oct. 21, Diamond Sports Group's Bally Sports will be renamed to FanDuel Sports Network. The full names of RSNs will vary slightly across its 16 markets based on the region. 

For instance, Atlanta Braves and Atlanta Hawks games will be broadcast under the FanDuel Sports Network Southeast banner. Meanwhile, Detroit Tigers fans will be able to watch games on the FanDuel Sports Network Detroit.

The financial details of the deal were not disclosed. 

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A Bally Sports sign in the outfield of Comerica Park during the game between the Detroit Tigers and the Boston Red Sox at Comerica Park on August 31, 2024, in Detroit, Michigan. (Mark Cunningham/MLB Photos via Getty Images)

Diamond entered Chapter 11 bankruptcy in March 2023. Earlier this month, the company announced plans to cut ties with every MLB team — expect the Braves — that it held rights to as the organization tried to complete a bankruptcy restructuring before the end of 2024.

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Diamond CEO David Preschlack said the partnership with FanDuel is expected to help the company to continue to "elevate the fan experience." 

"Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners. This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local