Bake Off winner John Whaite bites back at prices of his brownies after 'exploiting name' comment

Great British Bake Off winner John Whaite has just started his new business venture, creating mouth-watering homemade brownies that are delivered out by post. But he was quick to bite back when a follower on social media hit out at the prices of his new Ruff Puff Brownies range.

John, who is baking up all the goodies himself in his home village in Lancashire, has been sharing his Ruff Puff Brownies journey with his fans and followers. He creates and bakes all the brownies, while his husband Paul Atkins has been helping him to cut and pack them all for delivery.

They have been proving so popular since they launched last month that brownies have sold out online within MINUTES of going on sale twice weekly on their Ruff Puff Brownies website.

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But it didn't stop one commenter saying they felt John is "exploiting his name" with the pricing of the brownies. The launch price for the range is £3.50 per brownie, which customers can buy in a mixed box of eight flavours for £28.

Former Strictly Come Dancing finalist John shared the comment from a follower which said: "£3.50 for a brownie? Exploiting your "name" possibly at that price?"

But he clearly wasn't going to take it lying down. He posted a video on his TikTok and Instagram pages showing exactly how much work goes into creating each and every brownie.

The video saw John, from Wigan, going through the whole process and hard work that goes into producing each brownie. He says in the video: "Well let me tell you something sir!

"We hand make all our inclusions including marshmallow fluff, salted caramel, which we then hand apply to our brownies and blondies. Then we have to bake them and