'Back in the saddle': 2022 Calgary Stampede winds down with near pre-pandemic numbers

The 2022 Calgary Stampede wraps up Sunday, and numbers show the first full event since 2019 has reached near pre-pandemic attendance levels. 

Steve McDonough, president and chairman of the Stampede board, said the parade led by actor Kevin Costner on July 8 brought in more than 305,122 spectators. McDonough said it was one of the highest attended parades in Stampede history. 

"I think it's fair to say Stampede in Calgary is back in the saddle," he said.

McDonough also said this year's event broke a daily attendance record for opening day, with 130,177 visitors on July 8. 

After nine days, about 1.109 million people visited the Stampede, CEO Joel Cowley said at a news briefing Sunday morning. 

With Sunday's attendance, Cowley said his team estimates numbers will exceed 1.2 million, approaching 2018 and 2019 levels.

The Stampede drew in 1,275,465 visitors in 2019 and 1,271,241 in 2018. The 2019 edition was the second-highest attended Calgary Stampede since 2012, when the festival celebrated its 100th year.

Cowley said surveys conducted at Stampede Park show that nearly 30 per cent of visitors this year came from outside of Calgary, which mirrors 2019 numbers.

"That's incredibly important from an economic impact standpoint," he said.

According to Cowley, the Calgary Hotel Association saw an almost 90 per cent occupancy rate during the Stampede.

This upward economic turn is a good sign for the festival, according to Cowley. The last two years of the COVID-19 pandemic meant a complete cancellation of the Stampede in 2020 and a scaled-down version in 2021. Cowley said that in 2020, the organization posted a $26 million loss, and 2021 saw an $8.3 million loss. 

"This will be a multi-year recovery for the organization to get