ATP, PIF launch upgrade to Tennis IQ platform

NEW YORK/RIYADH/LONDON: The ATP and Saudi Arabia’s Public Investment Fund on Friday launched an updated technology platform designed to give players unprecedented access to performance data and analytics.

ATP Tennis IQ Powered by PIF will be available to all singles players across the PIF ATP Rankings for the first time, extending access to as many as 2,000 players on both the ATP Tour and ATP Challenger Tour.

The system provides real-time scouting tools, video analysis and wearable insights aimed at helping players refine their preparation, strategy and match performance.

Ross Hutchins, chief sporting officer at the ATP, said the platform marked a major milestone for the sport.

“One of the things we’re most proud of … is putting high quality data insights into the hands of more players, enabling easy access to information that can genuinely impact their careers,” he said.

“We’ve also made big strides in the sophistication of the platform itself. Working with PIF has accelerated that progress — scaling faster, supporting more players and delivering one of the biggest technological step changes in the sport.”

Mohamed Al-Sayyad, head of corporate brand at PIF, said the project reflected the fund’s ambition to improve sport through innovation.

“PIF’s partnerships are designed to address critical needs and leave a legacy of transformative impact, built on a shared ambition to elevate every level of sport on a global scale,” he said.

“ATP Tennis IQ Powered by PIF embodies how innovation can empower athletes. PIF remains committed to driving partnerships in sport to catalyze innovation, expand opportunity and support the next generation of talent.”

The technology was first launched in 2023 in collaboration with