ASDA shoppers 'appalled' by new rules for anyone buying own-brand food

Supermarket giant ASDA is facing a furious backlash from angry shoppers after bringing in new rules for anyone buying its cheap Just Essentials range. The retailer was previously praised for the range, which allows cash-strapped shoppers to do their weekly shop on a budget, but now it's causing a lot of upset for some.

ASDA shoppers say they are 'appalled' by the new rules, which limit how many items each shopper can buy. Under the new rules, shoppers are only allowed to buy a maximum of three of each item per supermarket visit.

Signs have been placed around supermarkets advising of the new rules. The signs read: "We love that you love Just Essentials and we're working hard to keep up with demand. To help make sure customers can get what they need, we're limiting purchases to 3 of each product per customer for a short time."

READ MORE: Tesco and Lidl shoppers obsessed with 16p own-brand food they could eat every day

The signs were spotted by one shopper, who shared an image on Facebook. Gemma Richardson wrote: "Just to let people know Asda have put limits on the amount of each product of the yellow labels you can buy."

Elaine Taylor commented: "Tha'ts all good to stop people stockpiling but when you have a family of 7 and can only do a monthly shop, its very unhelpful and has now stopped me shopping at asda because i cant get what we need!!" Geraldine Waddell slammed: "I buy these in a weekly shop for my elderly mother inlaw with dementia as it’s easier for carers and her budget. Get your act together Asda and think of the elderly, vulnerable and those on a tight budget. I’m actually appalled with Asda for this but not surprised."

Alysha Fletcher pointed out: "Only issue this creates is when you have a large family, you