Ariston, Juventus FC expand partnership in Africa

Ariston, the leading and most international brand of Ariston Group and Italia Seria A giant, Juventus FC, have joined forces in Africa, signing a regional partnership from February 2022. Ariston Group is one of the worldwide leaders in the thermal comfort industry.

This is the third step of a successful collaboration among Ariston and Juventus that started already in China and Indonesia in 2021.

With this regional partnership, the two Italian brands join their ambitions of growth and development assuring high performances, thanks to their common attitude.

Tagged ‘Challenges Deserve Champions’ the partnership summarises their shared mindset. Challenge is a value deeply rooted in the culture of both Ariston and Juventus.

While Ariston seeks success with determination, aspiring to ensure comfort, thanks to its high quality of products, solutions, pre-and after-sales support, Juventus always fights to achieve unbelievable performances with the right skills, passion, enthusiasm, and attitude – striving to top levels.

During the presentation event, which was aired from Allianz Stadium, Juventus players Kean, Rabiot, Szczesny, and Juventus Legend Fabrizio Ravanelli, congratulated Ariston and the club for the partnership.

Chief Executive Officer of Ariston Group, Laurent Jacquemin, said: “I am thrilled to announce the new step of this partnership today, rooted in Italian excellence and with a global vision and reach, to win the great challenges of the African markets.

Our commitment in Africa is paramount, with over thousands of distributors and partners and a broad range of products, including Electric, Gas, Solar water heaters, and boilers, which makes us today among the leaders in the territory. Teaming up with Juventus in