Aramco Team Series unlocks new horizons with ‘game-changing’ expansion into Asia

BANGKOK: The Aramco Team Series changed the landscape of women’s golf when it debuted on the Ladies European Tour last year, and a new season tees off on Thursday in Bangkok at the Thai Country Club.

Event organizer, Golf Saudi, is confident the expansion into Asia of the Aramco Team Series presented by the Public Investment Fund will be another vital step in the organiszation’s global growth and the development of the women’s game.

Majed Al-Sorour, deputy chairman and chief executive officer of Golf Saudi and the Saudi Golf Federation, said: “The Asian expansion feels like another game-changer for us.

“It’s the first time Golf Saudi and our partners have hosted an event in Asia – one of the biggest growth-market opportunities in golf. It’s a chance to create a new era for women’s golf and our growing partnership with the LET and Aramco.

“We have achieved incredible success to this point with the previous events, however our ambitions – in line with those of Vision 2030 – remain as bold as ever.”

In February last year, the Public Investment Fund Saudi International powered by SoftBank Investment Advisers made its debut on the Asian Tour, presenting its strongest-ever field with the biggest names in world golf, alongside the top 30 ranked players of Asian golf, in a new era for the event.

The 10-year sanction of the Saudi International under the Asian Tour has helped generate new opportunities for Asian players around the globe, driven interest among Saudi residents, and has grown the sport’s popularity throughout the country. Taking the Aramco Team Series into a new region with a huge interest in golf is another important milestone.

“We’re thrilled to be heading into a new market like Thailand and I have no doubt