AUSTIN, Texas :Apple's five-year deal for Formula One's U.S. broadcast rights, announced on Friday, gives both brands a major opportunity for growth in new directions and could ultimately lead to something bigger.
The agreement, with Apple replacing Walt Disney's ESPN from 2026, will see Apple TV host all live action from grand prix weekends and has the potential to bring more people to Formula One through mobiles and apps.
Select races, and all practice sessions, will be freely available in the Apple TV app. Apple TV subscribers can also access Liberty Media-owned Formula One's premium content without extra cost.
No details were given of how much Apple paid to add F1 to Major League Baseball and soccer in their existing sports offering.
"Thanks to Apple we are going to be ready to get into more houses and more in the culture of the American fans," Formula One chief executive Stefano Domenicali told reporters in a video briefing.
"This is something that will represent a big step change in our approach in the media landscape. But we know the power of Apple ... we know the technology that they have."
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Eddy Cue, Apple's senior vice-president of services and a Ferrari board member, said he hoped the deal became "what we're doing forever".
"I think there's a huge opportunity for both of us," he added. "There's more opportunities to go. But we're focused on this, make this a success and then it'll be easier to keep growing and doing more."
Liberty Media recently acquired MotoGP owners Dorna Sports while Liberty Global controls the all-electric Formula E championship.
There could also be further opportunities worldwide as other rights deals expire.
"We're going to bring everything that
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