Apple's 'F1: The Movie' roars to top of US, Canada box office

LOS ANGELES :Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign, according to Comscore.

The movie, which stars Brad Pitt as a Formula 1 racer who returns to the track after an accident nearly ends his career, brought in $55.6 million in ticket sales in the two countries. That tally edged past the $45 million to $55 million pre-weekend domestic forecast from the Boxoffice Company.

Worldwide receipts topped $88 million, propelled by the sport's strong fan base in Europe and Latin America.

Racing films typically sputter in theaters, according to Daniel Loria, senior vice president of the Boxoffice Company, a theatrical ecommerce and data services firm. The most successful of the genre, the widely acclaimed "Ford v Ferrari," opened to a modest $31 million in November 2019.

"We haven't had that many movies about car racing that have broken through," Loria said.

One notable outlier is the "Fast & Furious" action series that expanded beyond its street racing roots to include heists, espionage and an improbable moon shot.

"F1" had several factors weighing in its favor, helping to broaden its appeal beyond racing enthusiasts.

The film's director, Joseph Kosinski, brought the same high-intensity cinematic treatment of Formula 1 racing that he lent to the fighter jet sequences in his 2022 movie, "Top Gun: Maverick." Moviegoers who were polled by CinemaScore gave F1 an A rating, signaling their approval.

Netflix's "Formula 1: Drive to Survive" series helped fuel the popularity of Formula 1 racing, particularly in the U.S.

Apple also put marketing muscle behind its movie, an Apple Original Films production that Variety