Andrew Cavenagh in for Rangers rodeo ride as thermonuclear Martin reaction proves 49ers honeymoon is over - Keith Jackson

Well, there goes the honeymoon already.

If Andrew Cavenagh believed he and his muscle men from the San Francisco 49ers were in for a summer of love in Glasgow on the back of their takeover announcement, then the last 24 hours may have provided them with something of an eye opener.

The ear splitting reaction to the very suggestion that they are about to welcome Russell Martin on board as the new head coach of Rangers, as the man to front up their revolution from the sidelines, is likely to have carried all the way across the Atlantic.

So noisy and so has been this backlash that Cavenagh and his consortium will have reason to realise already that this is going to be like no rodeo ride they have ever experienced before.

They may even have been startled by the seismic, almost thermonuclear nature of the response from a Rangers support which ought still to be celebrating last Friday’s news that their club has been passed into new and unimaginably wealthy hands.

And, given the amount of effort, time, planning and money that they have already put into the realisation of this project, they would have every right to feel taken aback by the angry groundswell building on the other side of the pond.

But they shouldn’t be dismayed by it. On the contrary, this undiluted passion is precisely why Cavenagh selected Rangers for his investment in the first place.

Having worked so hard and for so long to gain control, the Americans must now embrace it.

Also, they shouldn’t take it personally. The truth is, they have conducted their business impeccably in pulling such a complex, difficult deal together over the course of the last eight months.

They have delivered on their side of the bargain already so they should not conflate the knee