Amul's New Topical Celebrates Indian Teen Chess Sensation R Praggnanandhaa's Win Over World Champion Magnus Carlsen

Amul has come up with a creative for India's latest chess sensation Rameshbabu Praggnanandhaa after the youngster's famous win over world champion Magnus Carlsen. The 16-year-old Grandmaster stunned Carlsen in the eighth round of the Airthings Masters, an online rapid chess competition. The Gujarat-based dairy brand gave a shoutout to the chess prodigy's victory with a topical. The text, written on the illustration, played with the names of Praggnanandhaa and Carlsen. It read, "Ek guru, dusra Pragguru." The next line read, "Magnusificent taste," with a slight twist in Carlsen's first name.

Along with the image, Amul wrote, "16-year-old Indian chess prodigy beats world number one."

R Praggnanandhaa has been the toast of the sporting world since his stunning victory over Magnus Carlsen.

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Cricket great Sachin Tendulkar had congratulated the chess prodigy and wished him all the success. "What a wonderful feeling it must be for Pragg. All of 16, and to have beaten the experienced and decorated Magnus Carlsen, and that too while playing black, is magical. Best wishes on a long and successful chess career ahead. You've made India proud!" Tendulkar wrote in a Twitter post.

What a wonderful feeling it must be for Pragg. All of 16, and to have beaten the experienced & decorated Magnus Carlsen, and that too while playing black, is magical!Best wishes on a long & successful chess career ahead. You've made India proud! pic.twitter.com/hTQiwznJvX

The 16-year-old was elated and thanked Tendulkar for his appreciation. "Thank you very much, sir. It means a lot coming from you," Praggnanandhaa wrote in his response.

Thank you very much sir! It means a lot coming from you!! https://t.co/NwlZDksfmZ

Anurag Thakur, Union Minister for