Amsterdam tells Brits looking to take drugs for a ‘messy night out' to ‘stay away’

Amsterdam has become the latest European destination to tell Brits looking for a ‘messy’ holiday to ‘stay away’. The Netherlands' hopes the message will discourage sex, drug, and booze focused trips to its capital, particularly among young British men.

The ‘Stay Away’ campaign was launched by the Dutch city’s council this week and will target men aged 18 to 35 in the UK.

It aims to put partygoers off making the trip to Amsterdam, which is famously known for its legalised use of cannabis and Red Light District, where prostitution has been legal since 2000.

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The council has released online ads which highlights the risks associated with excessive alcohol and drug use.

Internet search terms such as ‘stag party’, ‘pub crawl’ and ‘cheap hotels’ will trigger the ‘Stay Away’ campaign to appear to the targeted audience.

One video begins with a bottle smashing onto a pavement, before showing a drunk man shouting at police officers while staggering against a wall.

He is handcuffed and taken to a police station where he is processed through custody, before a final shot shows him alone in a cell with his head in his hands.

It says: “Coming to Amsterdam for a messy night + getting trashed = 140 Euro fine + criminal record = fewer prospects.

“So coming to Amsterdam for a messy night? Stay away.”

Another video released as part of the campaign shows an apparently drunk young man passed out on a park bench.

An ambulance arrives and paramedics blue-light him to hospital, where medics work on him before the final shot shows him supposedly unconscious in a hospital bed.

The message reads: “Coming to Amsterdam to take drugs + lose control =