Amazon's Prime Day best deals LIVE: our money saving experts' top picks - anti-ageing beauty, Ninja, Dyson and Fire TV,

Amazon Prime Day has launched for the second time this year following a resounding success earlier this year in July.

Ahead of Christmas and Black Friday, the retailer has drastically reduced the items of bestselling and big name items, including Ninja, Apple, Dyson and Amazon own-brand tech products like the Fire TV, Fire TV Sticks and Echo Dots.

Away from tech, Amazon has also reduced the prices on fashion, beauty and anti-ageing. Our money saving experts are keeping track of the biggest Amazon Prime Day discounts throughout the event to save you the most money.

Follow the latest in our live blog, which will load below.

Beauty fans are rushing to Amazon to buy a budget £8 rosemary oil that promises to help grow, thicken, and lengthen hair, eyebrows, and eyelashes. The Nature Spell Rosemary Oil for Hair and Skin is on sale for less than £8, and has been showered with thousands of five-star ratings, with many customers claiming that the oil has helped to regrow their hair after losing it.

The hair oil, which is a number one bestseller on Amazon, has been designed to cater to all hair types. By nourishing the scalp and hair follicles, the rosemary essential oil encourages hair growth, promoting a thicker and fuller appearance. It can also be used on skin as a moisturiser and to give a radiant glow.

The Nature Spell Rosemary Oil for Hair and Skin can be used as a pre-styling oil to keep your hair nourished and glossy, as a leave-in conditioner, and as an overnight treatment. It has a rating of 4.5 out of five stars on Amazon, and has almost 4,000 reviews. Beauty lovers have been impressed by how effective the serum is, with people stating their has gone from being shoulder length to down their back.

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