Amazon's exact date prices on Ninja, Shark and Echo devices will be slashed to lowest for Black Friday

Amazon has confirmed the exact date and time of its Black Friday sale and it has confirmed the once 24 hour sale will now take place across an entire week. The online retail giant is planning to launch the first of its Black Friday sales a week before Black Friday itself.

Black Friday in 2023 takes place on 24 November but Amazon will release the first deals on 12:01am on November 17 and the sale will last until 11:59pm on November 27. Amazon will reduce the price of big name brands including its own Amazon devices such as Echo Dot, Echo Show and Echo Pop.

Other big name brands like Shark, Ninja and Karcher are all expected to be reduced during the sale. The deals will include 'Deal of the Day', which Amazon promises will be the lowest price of the year on items, and time sensitive 'Lightning Deals'.

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Posting on its website, Amazon said: "The shopping event will include Amazon’s best prices of the year so far on a wide variety of top brands, from homeware and electronics to health and beauty, as well as a range of fast convenient delivery options.

"It couldn’t be easier to discover great deals across every category at Amazon this Black Friday Week. Check out the list below and then visit the Black Friday page to shop the deals and find out more."

Despite the official start of Black Friday beginning next week Amazon does have early deals live on the Black Friday deals section of its website. While shoppers may be tempted to hang on until the Black Friday deal officially begins there are some options for shoppers who