Amazon’s Duke deal hits immediate snag as Big Ten pushes back on Michigan game

OutKick's Chad Withrow and Jonathan Hutton discuss what has led to Kentucky's downfall as a premiere college basketball program.

It was announced last week by the Duke athletic department that Amazon would be the host for three non-conference basketball games next season for the Blue Devils'. But one of the matchups is already facing a roadblock.

In a historic move, Amazon is stepping into the college athletics space with a deal to broadcast games on its platform, with Duke serving as the centerpiece. The slate involving Duke includes matchups against UConn, Michigan and Gonzaga.

This deal, which was announced by Duke and Amazon, was supposed to be the start of a larger endeavor that would see Prime start finding different ways to stream college athletics. Think of it as an experiment for what the future might hold in the ever-changing landscape of television rights.

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But, there was a reported problem with the deal that arose just one day after the announcement was made by all parties involved, as Yahoo Sports first discussed.

The Big Ten, which Michigan is part of, has a very big problem with the agreement that ESPN and Duke signed to allow Amazon the rights to broadcast the game.

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Braylon Mullins of the UConn Huskies celebrates after making the game-winning three-point basket in the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA men's basketball tournament at Capital One Arena in Washington, D.C., on March 29, 2026. (Emilee Chinn/Getty Images)

In order to get this deal with Amazon approved, Duke needed the ACC's television rights