Amazon's £15 smartwatch rivals Fitbit and Apple watch and looks 'a lot more expensive'

We're now nearly a decade into the Apple Watch era, and millions of people around the world have smartwatches strapped to their wrists at all times, tracking their activity and helping them to stay fit. But whether you go the Apple Watch route or opt for something like a Fitbit, a lot of wearables can get pretty pricey.

The more features you want, the more expensive they tend to get, too. So, when you see a smartwatch on Amazon that's been steeply discounted down to just £14.95, it's definitely something to pay attention to.

The ASWEE Smart Watch has a regular price of £69.99, but right now it's 79% off for a limited time. While it won't be able to outdo an Apple Watch in terms of power and slickness, at a fraction of the price it still manages a lot of features.

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It can work on both Android and iOS, so whatever your phone is you should find it works, and can track your activities and workouts all day every day. In fact, with an estimated four to six days of regular use on a charge, it'll last substantially longer than any Apple Watch model currently on the market.

The ASWEE watch is built around a 1.85-inch HD touchscreen which lets you control its various apps and settings, and from a distance, it actually looks a lot like an Apple Watch, too, which we doubt is an accident. The discounted version comes in black - it also comes in grey, but that's currently retailing for the full £69.99 price.

Impressively, it's already racked up over 170 reviews on Amazon in a few months on sale, averaging out at a rating of 4.8