Amazon launches new Fire TVs to rival Sky Glass

Amazon has unveiled their answer to Sky's Glass smart TV with the launch of their new Fire TVs. The new smart TVs have Alexa built in and offers users a unique way to stream their favourite Amazon shows.

The top-of-the-line Omni QLED Series features a 4K Quantum Dot Technology (QLED) display, hands-free Alexa controls, and the Fire TV Ambient Experience which turns the TV into a informative personal display that offers customers glanceable information, Alexa-powered widgets, and a canvas for artwork and photos when not streaming.

Catering to a variation of budgets, Amazon has also launched two other Fire TVs, one more expensive than the other. The Fire TV 4-Series brings films and TV shows to life with 4K Ultra HD, HDR 10, HLG, and it starts from £269. Whereas the Fire TV 2-Series offers the power of Alexa and Fire TV’s discovery-focused experience to any room at an affordable price, starting from £169.

READ MORE: LIVE Amazon Spring Sale 2023: £4 Echo Dot, pink ghd's, Elemis beauty discounts and more

The TVs hit the UK market as Amazon launches their new Spring Sale today. Taking place at 6pm, the Amazon Spring Sale 2023 will run for three days and will have thousands of products reduced, read more about it here.

All the Fire TVs are available in a range of sizes. The Fire TV Omni QLED Series comes in four sizes - 43 inch, 50, 55 and 65 inch. The Fire TV 4-Series can be purchased in three sizes, 43 inch, 50 and 55 inch, and the Fire TV 2-Series comes in sizes 32 inch and 40 inch, ranging from £169 to £209.

We've listed the three TVs below, including the differences and features as well as price.

The Fire TV Omni QLED Series, the first TV series to feature the Fire TV Ambient Experience, reimagines the smart