Amazon gives Taylor Swift ample face time as she cheers on the Chiefs

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Amazon was primed and ready to have Taylor Swift at Arrowhead Stadium, and they made sure she got ample face time as she joined Donna Kelce, Brittany Mahomes and others in a suite above the field.

The pregame show featured at least four shots of Swift entering the stadium and interacting with Donna Kelce in the suite. The program then teased all the talk about Swift and possibly dating Travis Kelce before the actual game coverage started and then had Donna Kelce addressing fans who tuned in.

Over the course of the game, the broadcast went to the booth to see Swift and Mahomes hug in jubilation. Al Michaels even had to get a Swift reference in as the tight end started the game out pretty hot.

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Taylor Swift looks on before the game between the Kansas City Chiefs and the Denver Broncos at GEHA Field at Arrowhead Stadium on Oct. 12, 2023 in Kansas City, Missouri. (Jamie Squire/Getty Images)

"Taylor Swift watching him have another hell of a night already," Michaels said in the second quarter.

Kelce had seven catches for 109 yards at the half.

Michaels shed some light on the Amazon coverage before the game, stressing "moderation" to Sports Illustrated.

"What we’re gonna do tonight, everything in moderation," Michaels told the outlet. "Our crew talked about it this morning. You can’t make a sideshow the show. The vast majority of the audience are tuning in to watch a football game.

"There are people — I don’t know how many, it could be a sizable number — but it’s certainly not a majority, that if you trained the camera on her all night long, they’d be satisfied with that. This is not what