Allstate deletes social media post of CEO's controversial Sugar Bowl message amid backlash

Former NFL player Jack Brewer joined 'Fox & Friends' to discuss what he considered ESPN's 'missed opportunity' for unity, the need for heightened security at events with large crowds and the Allstate CEO's message following the terror attack.

Allstate, the corporate sponsor of the Sugar Bowl, appeared to wipe its social media of a video message from CEO Tom Wilson after his remarks following the terrorist attack on Bourbon Street in New Orleans sparked massive backlash online. 

In the message played for fans Thursday prior to kickoff in the College Football Playoff quarterfinal game between Georgia and Notre Dame, Wilson stated that Americans should overcome an "addiction to divisiveness" and instead "accept people's imperfections and differences."

Tom Wilson, chairman and CEO of Allstate Corp., listens during the CEO Initiative event in New York City on Sept. 25, 2017. (Misha Friedman/Bloomberg)

"Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity," Wilson said in the video.

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"Join Allstate working in local communities all across America to amplify the positive, increase trust and accept people's imperfections and differences. Together we win."

The video was received poorly online, with many Allstate customers threatening to boycott the company over its "tone-deaf" messaging. 

A general view of the field before the game between the Notre Dame Fighting Irish and the Georgia Bulldogs at the Caesars Superdome in New Orleans on Thursday. (Stephen Lew-Imagn Images)

The video went viral on social media and was even shared by